Arukah Counselling & Wellness: Website Redesign, Branding & SEO Strategy

Helping a local counselling practice create a calmer brand, improve online visibility, and simplify the client experience.

The Challenge

Arukah Counselling had been operating successfully for many years, but its website no longer reflected the quality of the practice.

The existing WordPress website had been built nearly eight years earlier and had become difficult to maintain. While the business itself had grown, the online presence hadn't kept pace.

Franya's goals weren't simply to "get a new website."

She wanted a website that would:

• better reflect her personality and counselling style

• create trust with new clients

• improve Google visibility

• simplify appointment booking

• reduce administrative work

• provide a foundation for future online resources, courses and memberships

At the same time, the project needed to respect a realistic budget while minimizing disruption to the existing business.

Discovery

Rather than jumping into design, we started with a detailed discovery process.

Together we explored:

• ideal clients

• long-term business goals

• preferred counselling focus

• booking frustrations

• workflow challenges

• future passive income opportunities

• branding preferences

• writing style

• competitors and inspiration

This process uncovered something important:

The website wasn't really the problem.

The problem was that the business had evolved while the online presence hadn't.

Our Solution

Instead of simply redesigning the existing WordPress website, I recommended moving the website to Wix Studio.

This allowed us to:

• eliminate reliance on a third-party developer

• give the client more control over her website

• simplify future updates

• integrate Jane App booking

• improve mobile performance

• build a scalable platform for future courses and resources

Branding Direction

Rather than creating an entirely new brand, we refined the existing identity.

The goal was to create a website that felt:

✔ calm

✔ trustworthy

✔ modern

✔ natural

✔ professional

✔ warm

without feeling overly feminine or "wellness cliché."

Inspired by Vancouver Island landscapes, the visual direction combines:

• coastal photography

• forest imagery

• muted greens

• ocean blues

• warm sandstone tones

• soft typography

• organic shapes

• generous white space

The result feels welcoming while maintaining the credibility expected from a Registered Clinical Counsellor.

Content Strategy

Rather than rewriting content simply for aesthetics, every page was restructured around the client's voice and search intent.

This included:

• warmer, more conversational messaging

• stronger calls-to-action

• simplified language

• improved readability

• clearer service descriptions

• location-based SEO

• keyword-rich headings

• optimized page titles and meta descriptions

The website now speaks directly to prospective clients while also helping search engines better understand the services offered.

User Experience Improvements

The previous website required visitors to search for basic information.

The redesigned structure guides visitors naturally toward booking.

Highlights include:

• simplified navigation

• clear service categories

• prominent booking buttons

• mobile-first layouts

• FAQ section

• improved contact page

• easier inquiry process

• Jane App integration

• stronger visual hierarchy

SEO Improvements

The website was rebuilt with local SEO as a priority.

This included:

Keyword Research

Targeting phrases such as:

• Registered Clinical Counsellor Duncan BC

• Counselling Duncan BC

• Online Counselling British Columbia

• Child Counselling Duncan

• Couples Counselling Duncan

On-Page SEO

• optimized page titles

• meta descriptions

• heading hierarchy

• image alt text

• internal linking

• location-based content

• accessibility improvements

Deliverables

• Complete website redesign

• Website migration strategy

• Wix Studio website build

• Homepage redesign

• About page copywriting

• Homepage copywriting

• SEO strategy

• Keyword research

• Meta descriptions

• Image optimization

• Mobile optimization

• Jane App integration

• Contact form setup

• FAQ page

• Brand colour palette

• Typography selection

• Website style guide

• Footer redesign

• Local SEO optimization

• Google Business Profile guidance

Results

The new website provides a significantly stronger foundation for future growth.

It now better reflects the professionalism of the practice while reducing administrative work and creating a more intuitive experience for prospective clients.

The business is now positioned for future expansion, including:

• online resources

• digital downloads

• parenting guides

• memberships

• courses

• improved local search visibility

Technologies

• Wix Studio

• Jane App

• Adobe Photoshop

• Google Business Profile

• SEO Optimization

• Responsive Design

Looking for a website that works as hard as you do?

Whether you're a counsellor, trades business, local service provider, or growing company, I design websites that do more than look good - they're built to support your business goals, improve search visibility, and make life easier for both you and your clients.

Based in the Cowichan Valley, I work with businesses throughout Duncan, Victoria, Nanaimo, and across Vancouver Island to create modern, strategic websites that grow with your business.